Fender Musical Instruments Corporation (FMIC) is the world’s leading guitar manufacturer, and its name has become synonymous with all things rock ‘n’ roll.
Iconic Fender instruments such as the Telecaster, Stratocaster, Precision Bass and Jazz Bass guitars are known worldwide as the instruments that started the rock revolution, and they continue to be highly prized by today’s musicians and collectors.
With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues and many others. Everyone from beginners and hobbyists to the world’s most acclaimed artists and performers have used Fender instruments and amps, in the process making the company not only a revered music industry name, but also a cultural icon.
The Stratocaster first appeared in 1954, incorporating many design innovations based on feedback from professional musicians, Fender staff and Leo Fender himself. Its third single-coil pickup offered more tonal possibilities, its sleekly contoured body made it more comfortable, and its double cutaway design made access to upper registers much easier.
Nobody could have foreseen then how the Stratocaster would go on to revolutionize popular music. Essentially unchanged since its 1954 debut, it is the most popular and influential electric guitar ever, and players at all levels and in all genres continue to rely on its sound, playability and versatility to this day.
Leo Fender himself remained an immensely creative force over the next decade, introducing many classic instrument and amplifier designs, including the Jazz Bass guitar, the Jaguar and Jazzmaster guitars and the Twin Reverb® amplifier
Fender Frontman, GDEC, Hot rod, Mustang, Pro Tube series and more
Fender CD Classic Design, Sonoran, Acoustic Packs, Classical and more
Fender CD Classic Design, GDO, Sonoran, Stratacoustic and Telecoustic Electro-acoustic guitars
Fender Strats, Teles, P-Bass, Jazz Bass, Mustang, Jaguar and more, Standard and American
Fender Tone-Master, Gold, Platinum leads, Straps, Tuners and Pickups