What Reidys say...
"The cornerstone of the new American Pro Fender Strat is the newly designed V-Mod pickups (designed by legendary pickup guru Tim Shaw). These are still classic Strat pickups, so you'll still get all the vintage character that the Custom Shop Fat 50s had in the Standard. What's nice about the V-Mod pickups is that each pickup in the Strat is carefully voiced for where it sits. They use different alnico magnets in each position so that the set is really nicely balanced. Not only this but they actually use a blend of magnets within the same pickup - stronger in the treble position to compensate for the smaller strings. The result is a high output, modern set of pickups that's responsive, articulate and clear. They handle a lot of gain a bit better than the American Standard and it feels like they're also a little more responsive.
Another new feature on the American Pro series is the treble bleed circuit - this means that you keep all the high end in your tone when you turn down on your volume knob. Narrow tall frets on the American Pro vs medium jumbo on the old Standard, alongside a new Deep C neck profile (kind of in between a Modern C and a U) mean that string bending and high chord voicings are an absolute pleasure on these new guitars. A new series also means a new case - the same new case that's supplied with the high end American Elites.
Like the American Standard range, there's a HSS Strat within the American Professional range equipped with a new and improved, revoiced Shawbucker pickup that delivers high output, blistering lead and rock tones. There's also a new model - the double Shawbucker equipped American Pro HH Strat. Both pickups are voiced slightly differently to account for their different positions - again, giving a really nice balanced sound."
Richard Blenkinsop, Reidys Guitar Expert
Welcome to the Next Chapter
Often copied, but never surpassed, the
Stratocaster is arguably the world's most-loved
electric guitar. Electrifying the music world
since its debut in 1954, its natural, versatile
sound made the Stratocaster the benchmark
for exceptional guitar tones. The American
Professional Stratocaster isn't a re-imagining
of the classic design; it's the authentic original
The choice of musical legends since its release,
the Stratocaster feel and sound set the world on
fire, powering music movements from electric
blues to EDM, and everything in-between. In
your hands this Strat is ready to navigate the
creative twists and turns of your music, inspiring
you to express yourself in new ways through your
Developed by pickup master
Tim Shaw, the
brand-new V-Mod single-coil pickups are voiced
specifically for each position, mixing alnico
magnet types to produce powerful, nuanced
tones with original Fender sonic DNA. Retain high
end clarity when adjusting the volume controls,
thanks to the new treble-bleed tone circuit that
lets your tone shine through in all its glory. The
new modern "Deep C"-shaped neck profile feels
just right in your hand while the narrow-tall frets
make it easy to bend strings accurately and play
perfectly intonated chords.
The best of yesterday and today
, the American
Professional Stratocaster is the latest form of
electric inspiration from Fender. Step up and
stake your claim to a legend.
Simply put, pickups are the heart and soul of an electric instrument's voice. The American
Professional series features our newest pickup offering: V-Mod single-coil pickups.
Updated versions of our classic designs, modified for modern performance, V-Mod
pickups are packed with authentic Fender tone. V-Mod pickups, and the newly redesigned
Shawbucker humbucking pickups are voiced specifically for each position, bringing out
the nuances of your playing.
V-Mod Stratocaster pickups are engineered using a proprietary blend of alnico
magnet types for the neck and middle pickups. Each pickup is voiced specifically
for its position, creating high-output tone with vintage warmth and the crisp, clear
sound that made Fender a legend.
New "Deep C" Neck Profile
Designed for comfort and speed, the new American Professional "Deep C" neck
profile sports more substantial shoulders-somewhat between a "Modern C"-
and "U"-shaped profile. The increased mass and altered geometry creates a
more natural feel that's perfect for chord and single-note playing alike.
Narrow-tall frets are taller and narrower than their medium jumbo cousins,
making them especially effective for bending notes and playing chords up the
neck with perfect intonation.
Pop-In Tremolo Arm
The new pop-in tremolo arm securely stays in position, no matter how hard you
play. The arm tension can also be adjusted for a perfectly dialed-in feel that
matches any player's preference.
Treble Bleed Circuit
The treble bleed circuit maintains the high end when turning down the volume
knob to reduce gain, letting your tone shine through, no matter where the
instrument's volume is set.
New Hardshell Case
The Elite Molded Case features body-hugging contours to protect your cherished
instrument, TSA latches for increased security and nested stacking ability for easy
storage and secure transport.
Series: American Pro
Body Material: Alder
Body Finish: Gloss Polyurethane
Neck: Maple, Modern "Deep C"
Neck Finish: Gloss Urethane Front, Satin Urethane Back (Maple), Satin Urethane Finish on Back of Neck with Gloss Urethane Headstock Face (Rosewood)
Fingerboard: Maple or Rosewood, 9.5" (241 mm)
Frets: 22, Narrow Tall
Position Inlays: Black Dot (Maple), White Dot (Rosewood)
Nut (Material/Width): Bone, 1.685" (42.8 mm)
Tuning Machines: Fender Standard Cast/Sealed Staggered
Scale Length: 25.5" (648 mm)
Bridge: 2-Point Synchronized Tremolo with Bent Steel Saddles and Pop-In Tremolo Arm
Pickguard: 3-Ply Black (776), 3-Ply Mint Green (700, 706), 3-Ply Parchment (705, 747, 748)
Pickups: V-Mod Single-Coil Strat (Bridge/Middle/Neck)
Pickup Switching: 5-Position Blade - Position 1. Bridge Pickup, Position 2. Bridge and
Middle Pickup, Position 3. Middle Pickup, Position 4. Middle and Neck Pickup, Position 5. Neck Pickup
Controls: Master Volume with Treble-Bleed, Tone 1. (Neck and Middle Pickups), Tone 2. (Bridge Pickup)
Control Knobs: Aged White Plastic
Hardware Finish: Nickel/Chrome
Strings: Fender USA, NPS, (.009-.042 Gauges)
Case/Gig Bag: Elite Molded Case
Our chosen couriers are currently operating as normal and all orders should be delivered on time. DPD are also now operating a "contact-free" service as a standard process and customers will not be asked to sign handheld units.
Order before 2pm, Monday to Friday, for same-day dispatch of in-stock orders. Very heavy items such as pianos may take longer to deliver. In-stock orders placed over the weekend will be dispatched on Monday. Estimated delivery times for out of stock items are to be used as a guide only, these items may take longer than estimated to arrive. While we try our best to ensure rapid delivery of your order, delays may occur which are outside our control, and delivery of large or bulky items, or to remote or non-mainland addresses may take longer than estimated.
Most UK deliveries are shipped by our trusted courier, DPD. You'll receive an email with a delivery day, tracking and a one hour estimated delivery window on the morning of delivery. While we can't specify the time of the delivery, if it's not convenient, you can arrange directly with DPD for an alternative delivery date or request the parcel be left with a neighbour.
For heavier items, we usually ship UK deliveries by TNT. You will receive an email with tracking details when we ship your order.
Delivery to mainland UK addresses is free on all orders over £149. Delivery charges are based on the size and weight of your order and, in some cases, your location. A standard next working day carriage charge for UK mainland addresses is shown on the shopping basket page, but you can change delivery service later in the checkout.
We use a few different delivery couriers, depending on the items being sent, your location, and the delivery service you've chosen:
Most orders will need to be signed for and we advise you make sure to check your parcel/s for any damage before signing. If no-one is available at your address, a card will be left so you can arrange a re-delivery directly with the courier. Redirection of an order after it's been dispatched may incur an extra charge from the courier.
Delivery charges displayed apply to most UK mainland addresses. Deliveries to Northern Ireland, UK non-mainland, and European addresses will cost more, and carriage charges will be shown at the checkout before you place your order. Free delivery offers may not apply to some remote/Scottish Highlands addresses.
There are currently delays for all returns processing due to extra safety procedures. Thanks for your patience during this difficult time.
It doesn't happen often, but occasionally an item can get damaged on the way to you. Don't worry! If your order is received either damaged or faulty, just let us know, preferably using the returns request form within 30 days of receiving the item, and we'll arrange for it its return and for a replacement or refund.
You can return most items bought online or by phone within 14 days for a refund (provided that it is unused and returned to us in New Condition – including packaging). You will need to return the item at your own expense. When we receive the goods back undamaged and with the correct packaging we will refund the cost of the goods.
Software or products that include software that needs to be registered are not eligible for this 14 day return period if opened and installed, and due to hygiene reasons we can't accept certain used in-ear headphones, microphones or harmonicas.
The repair procedure for items which are under guarantee varies from manufacturer to manufacturer - please refer to the documentation which accompanied your purchase or complete the returns request form and we will advise you of the appropriate process.