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Privacy Policy

When you use our website, you may give us some personal data. We like to be as clear and as transparent as possible about how we use and protect your data.

Personal Information

We act as a controller of the personal data you give us, by ordering or by sending request forms, or by contacting us. We'll only ever ask for the information that we need, and we'll only use it for the purpose we state. All the order details we store are held on secure systems, and this information is located within the UK and European Union. Except for the conditions listed below or required by law, we don't give them to anyone else.

When you create an account on to order an item, we’ll ask for your name, address, phone number and email address. We also store your order details. We’ll only use those to process your orders and contact you about your orders. We may also invite you to provide feedback on your order via Trustpilot. This is an invitation only, and is covered by legitimate interests. You are free to ingore this invite, or if you prefer , let us know you do not wish to receive one when you order.

Payment providers

When placing your order using our online checkout, we offer several choices on how to pay.

Whichever payment service you choose to process your payment, these services adhere to extremely strict security and privacy standards. You enter payment information directly using their secure systems, and for added security, we don’t have access to your full payment details. Depending on your choice of payment, the payment processors we currently use are Sagepay, Paypal, and V12 Finance (when using our finance options)


Delivery providers

To get your order to you, we use several delivery partners as well as our own delivery team. Depending on the items and service you choose, we currently use DPD, TNT, DHL and the Royal Mail. To ship your parcel and provide you with tracking information, we have to give them your name and address and contact details. They use this information to deliver your parcel only.

On occasion , items may be sent to you directly from the supplier.  To ship your parcel and provide you with tracking information, we have to give them your name and address and contact details. They use this information to deliver your parcel only.


Email Newsletter

We run an email newsletter to let you know about special offers, new products and news, and we’d love you to subscribe. This list is completely separate to your order details and Reidys account, and requires you to sign up separately. You will also need to reply to an email to confirm your consent to receive the newsletter.

If you have subscribed to our email newsletter, we will only send you relevant emails and won't pass your details onto anyone else. If you wish to stop receiving these emails you can either use the unsubscribe link you can find on each and every email, or just contact us.

We may also collect click through data on email marketing campaigns through the use of tracking pixels.


A cookie is a small piece of text sent to your browser by a website that you visit. It helps the website to remember information about your visit, like what’s in your shopping basket and other settings. That can make your next visit easier and the site more useful to you. Cookies play an important role. Without them our website wouldn’t be able to work.

We use a cookie to keep track of what's in your shopping basket before you proceed to the secure checkout page. If you create an account and sign in we use cookies to check you’re signed in, and to use your wishlist, last viewed items, and to store these and your shopping basket for your later use.

We use Google Analytics to make sure everything is working properly, and to see how people use our website in order to make a better user experience. It uses cookies to do this. The data collected is anonymised and does not include any personal information. Google Analytics may associate the visitation information it collects with Google Information from other signed-in accounts if you have consented to this association for the purpose of ads personalisation. You can opt out of that with Google using the link below. This Google Information may include location and data from sites that partner with Google and is used to provide aggregated and anonymised insights into site activity.

However, if you would like to opt out of Google Analytics, you can install the Google Analytics opt-out browser add-on. This add-on instructs the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) not to send information to Google Analytics. The browser add-on is available for most modern browsers:

We use Google Adwords to remind you later of items you’ve already looked at on our site , through Google’s display network. Google uses a cookie to serve these ads based on the page your browser has viewed, we don’t give any personal data. We use Google Tag Manager to do this. We don’t use any other third party advertisers , or give that data to anyone else.

You can opt out of seeing personalised ads and stop Google associating anayltics data with other data held by Google through Google Adwords here:

Comprehensive information on how google uses cookies is available here: 

To enhance our product information, we sometimes embed video or audio content from websites such as YouTube.

We may also embed user reviews through Trustpilot. This embedded content may present cookies from these websites.

YouTube’s privacy policy is available here: YouTube Privacy Policy. TrustPilot's privacy policy is available here: Trustpilot's Privacy Policy

Similarly, when you use one of the social media share or like buttons, a cookie may be set by the service you have chosen to share content through. You should check the relevant third party website for more information about these, as we do not control the use of these cookies. 

Online messaging

Intercom, our online chat and message system, acts as a data processor acting on our behalf. Intercom analyses your use of our website and tracks our relationship by way of cookies and similar technologies so that we can improve our service to you. For more information on Intercom's use of cookies, see

We use Intercom as a medium for communications through messages and live chat on the website, or through email following up an online chat. For more information on the privacy practices of Intercom, please visit

 This chat facility is secure and encrypted. Intercom uses servers based in California, and adheres to the EU-US Privacy Shield, and complies with EU data protection requirements. You can read more about that here:

 If you do not want your conversation stored outside the EU, please contact us via other means, such as phone or email instead.

Managing cookies on your computer

Most web browsers allow some control to restrict or block cookies if you wish, however if you disable cookies you may find this affects your ability to use certain parts of our website or services. 

How long we keep your data

We are required under UK law to keep your basic personal data for a minimum of 6 years, after which it can be destroyed.

Your information we use for the newsletter will be kept until you notify us you no longer wish to receive this information 

How we use your information

Here is a list of the ways that we may use your personal information, as detailed above, and the reasons we rely on to do so. Where we list legitimate interests as a reason, we also list what we believe these legitimate interests are. 

Purpose of processing details - Our reason - Explanation of Legitimate interest

Manage your account -  Contacting you about your orders, providing customer services and keeping our records up to date - Legitimate interests / Legal obligation (depending on the nature of the service)

Processing your order - Order Payment, Processing your payment - Fulfilling a contract  

Order Shipping - Delivering your order - Fulfilling a contract

Email Newsletter - Consent  

Web Analytics, Site Analytics, Improving customer interaction and user experience - Legitimate interests

Adwords marketing Improving customer interaction, attract and retain customers - Legitimate interests

Feedback request (via invitation to Trustpilot or other review site )- Improving customer interaction, attract and retain customers - Legitimate interests

Online Communication - Improving customer interaction (live chat and messaging ) - Legitimate interests

Phone Communication - Improving customer interaction, security (telephone) - Legitimate interests

Your Rights

If at any point you believe the information we process on you is incorrect you can request to see this information and have it corrected or deleted . You have the following Data Subject Rights for your personal information:

Right of access –to request access to your personal information and information about how we process it.

Right to rectification –to have your personal information corrected if it is inaccurate and to have incomplete personal information completed.

Right to erasure – to have your personal information erased (where we are not required by law to keep it).

Right to restriction of processing – to restrict processing of your personal information.

Right to data portability - to electronically move, copy or transfer your personal information, where applicable.

Right to object - to object to processing of your personal information.

Rights with regards to automated individual decision making, including profiling. While we do not use automated decision making, our finance provider may do. Please see above for contact details

If you wish to raise a complaint on how we have handled your personal data, you can contact us to have the matter investigated.


If you have any queries or questions about the security and safety of your details on this website, or if something is unclear, we would be more than happy to help. Please just get in touch.